Strategic Workforce Reskilling in Service Marketing

Digital Transformation Initiatives for Agile Marketing

Reskilling the Workforce for Technological Advancement

IGI Global

Implementing Sustainable Development Goals in the Service Sector

Global Perspectives on the Strategic Role of Marketing Information Systems

Embracing Business Sustainability Through Innovation and Creativity in the Service Sector

Career Coaching and Employability Skills Acquisition

Sustainable Development Goal Advancement Through Digital Innovation in the Service Sector

Managing Customer-Centric Strategies in the Digital Landscape

Integrating AI-Driven Technologies Into Service Marketing, VOL 1

AI Innovations in Service and Tourism Marketing

Using Influencer Marketing as a Digital Business Strategy

Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Contemporary Trends in Innovative Marketing Strategies

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Management Model for Building Trust and Upskilling the Workforce

Cultural Marketing and Metaverse for Consumer Engagement

Management and Marketing for Improved Retail Competitiveness and Performance

Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future

Leveraging AI-Powered Marketing in the Experience-Driven Economy

Innovation and Resource Management Strategies for Startups Development

Strengthening SME Performance Through Social Media Adoption and Usage

Origin and Branding in International Market Entry Processes

Generative AI for Business Analytics and Strategic Decision Making in Service Industry