Global Perspectives on the Strategic Role of Marketing Information Systems

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Digital Transformation Initiatives for Agile Marketing

Perspectives and Considerations on the Evolution of Smart Systems

Strategic Workforce Reskilling in Service Marketing

Contemporary Trends in Innovative Marketing Strategies

Global Applications of the Internet of Things in Digital Marketing

Management and Marketing for Improved Retail Competitiveness and Performance

Using Influencer Marketing as a Digital Business Strategy

Perspectives on Digital Transformation in Contemporary Business

Navigating Simulations in Marketing for Strategic Success

Evolution of Cross-Sector Cyber Intelligent Markets

Managing Customer-Centric Strategies in the Digital Landscape

Smart and Sustainable Interactive Marketing (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-services)

Educational Perspectives on Digital Technologies in Modeling and Management

Leveraging AI-Powered Marketing in the Experience-Driven Economy

Enhancing Customer Engagement Through Location-Based Marketing

IGI Global

Data Analytics and Influencer Marketing for Cultivating Brand Evangelism and Affinity

Global Perspectives on Micro-Learning and Micro-Credentials in Higher Education

Origin and Branding in International Market Entry Processes

Machine Intelligence Applications in Cyber-Risk Management

Global Perspectives on Robotics and Autonomous Systems: Development and Applications (Advances in Computational Intelligence and Robotics)

Project Management Information Systems: Empowering Decision Making and Execution

Influencer Marketing Applications Within the Metaverse

Cultural Marketing and Metaverse for Consumer Engagement