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Vibrant Publishers Strategic Marketing and Strategic Management (Legend in Strategic Marketing)

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£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 11 August 2026 20 August 2026 29 August 2026 07 September 2026 16 September 2026
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Price distribution over 37 days • 1 price levels

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37 days 0 9 19 28 37 £70 Days at Price

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Price range: £70 - £70

Price levels: 1 different prices over 37 days

Description
Strategic Marketing and Strategic Management by Rajan Vardarajan is an essential resource for understanding the interconnection between strategic marketing and organizational management. The book delves into the critical principles that drive strategic decision-making within dynamic business environments. Through a comprehensive framework, Vardarajan explores how companies can align their marketing strategies with overall business objectives to gain competitive advantage. Combining cutting-edge theories with practical case studies, this work offers invaluable insights into market analysis, positioning, and performance metrics. The book also highlights the importance of integrating marketing strategies with business management functions, providing a cohesive approach to both disciplines. Perfect for students, academics, and business professionals, this title is an indispensable guide for anyone looking to master the key concepts of strategic marketing and management. Whether you're looking to enhance your business acumen or further your research in the field, Strategic Marketing and Strategic Management is your go-to resource.

Product Specifications
Brand
Vibrant Publishers
Format
hardcover
ASIN
1636516238
Category
Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain
Amazon UK
Release Date
14 August 2025
Listed Since
15 August 2025

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