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£55.46

Information Science Reference Information Communication Technologies and Globalization of Retailing Applications

Name: Information Communication Technologies and Globalization of Retailing Applications
Brand: Information Science Reference
Price: 55.46 GBP
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Description

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

Product Specifications

Brand: Information Science Reference
Format: hardcover
ASIN: 1605662488
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 15 June 2009
Listed Since: 06 February 2009

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Information Science Reference Information Communication Technologies and Globalization of Retailing Applications

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