£55.70

Information Science Reference Information Communication Technologies and Globalization of Retailing Applications

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£56 today · all-time low £55 (May 2026) · usually £56

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£57.02 £54.52 £55.07 £55.61 £56.16 £56.70 £57.25 26 April 2026 14 May 2026 02 June 2026 21 June 2026 10 July 2026

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Description

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 June 2009
Listed Since
06 February 2009

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