Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (Advances in Marketing, Customer Relationship Management, and E-services) - Image 1

£179.71

IGI Global Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (Advances in Marketing, Customer Relationship Management, and E-services)

Name: Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (Advances in Marketing, Customer Relationship Management, and E-services)
Brand: IGI Global
Price: 179.71 GBP
Availability: InStock

Economics

Price History & Forecast

Last 17 days • 17 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 17 days • 1 price levels

Days at Price

Price Analysis

Most common price: £180 (17 days, 100.0%)

Price range: £180 - £180

Price levels: 1 different prices over 17 days

Description

Product Description As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students. About the Author Manuel Alonso holds a PhD in Marketing and Consumer Behavior from the University of Jaén, Spain. He holds a degree in Business and a degree in market research and techniques from the University of Granada, Spain. His areas of interest are sports marketing and social marketing. He currently works at the Universidad Católica de la Santísima Concepción in Chile. There develops academic and research work. Neuromarketing currently develops projects applied to consumer behavior in health. Manuel is the director of sports marketing magazine has estimated its launch in 2014. Has published articles in international journal on the subject of satisfaction and intention to attend sporting events.

Product Specifications

Brand: IGI Global
Format: Hardcover
ASIN: 1522576177
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 25 January 2019
Listed Since: 07 November 2018

Barcode

No barcode data available

IGI Global Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations (Advances in Marketing, Customer Relationship Management, and E-services)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Strategies in Sports Marketing: Technologies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-Services)

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Sports Marketing: A Global Approach to Theory and Practice

Routledge - Social Media in Sport Marketing Textbook

Sport Communication: An International Approach

International Sport Marketing: Issues and Practice (Routledge Research in Sport Business and Management)

Strategic Sport Management: Sustainability of Sports Clubs (Contributions to Management Science)

Routledge Strategic Sports Event Management - 4th Edition

Routledge Consumer Behavior for Sports and Event Marketing

Introduction to Sport Marketing (Sport Management Series)

Sports Marketing: A Strategic Perspective

Social Media in Sport Marketing

Sports Marketing: Creating Long Term Value

Managing Sports Teams: Economics, Strategy and Practice (Management for Professionals)

International Cases in the Business of Sport

Electronic Payment Systems for Competitive Advantage in E-Commerce (Advances in E-Business Research)

Sports Marketing: A Strategic Perspective

Application of Gaming in New Media Marketing

Sports Management as an Emerging Economic Activity: Trends and Best Practices

Sports Management as an Emerging Economic Activity: Trends and Best Practices

Marketing the Sports Organisation: Building Networks and Relationships

Sport Brands (Routledge Sports Marketing Series)

Marketing and Football: An international perspective (Routledge Sports Marketing Series)