£183.38

Information Science Reference Harnessing the Power of Social Media and Web Analytics (Advances in Social Networking and Online Communities)

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£211.77 £168.02 £177.57 £187.11 £196.66 £206.20 £215.75 09 June 2024 01 November 2024 27 March 2025 19 August 2025 12 January 2026

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338 days 1 day · current 119 days 17 days 108 days 0 85 169 254 338 £172-180 £180-188 £188-196 £196-204 £204-212 Days at Price

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Price range: £172 - £212

Price levels: 5 price ranges over 583 days

Description

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
28 February 2014
Listed Since
02 November 2013

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