£42.74

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£43 today · all-time low £43 (Sep 2026) · usually £43

The Guilford Press Survey Scales: A Guide to Development, Analysis, and Reporting

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£44.33 £42.55 £42.94 £43.33 £43.71 £44.10 £44.49 25 July 2026 11 August 2026 28 August 2026 14 September 2026 01 October 2026
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Description
Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development and its technical quality. Advice is given on constructing tables and graphs to report survey scale results. Concepts and procedures are illustrated with "Not This/But This" examples from multiple disciplines. User-Friendly Features *End-of-chapter exercises with sample solutions, plus annotated suggestions for further reading. *"Not This/But This" examples of poorly written and strong survey items. *Chapter-opening overviews and within-chapter summaries. *Glossary of key concepts. *Appendix with examples of parametric and nonparametric procedures for group comparisons.

Product Specifications
Brand
The Guilford Press
Format
paperback
ASIN
1462526969
Category
Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Methodology > Research
Domain
Amazon UK
Release Date
22 August 2016
Listed Since
13 January 2016

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No barcode data available

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