Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising) - Image 1

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Routledge Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising)

Name: Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising)
Brand: Routledge
Price: 49.04 GBP
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Medical, Legal & Social Sciences

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Description

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138966185
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 04 November 2015

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Routledge Advertising, The Uneasy Persuasion: Its Dubious Impact on American Society (Routledge Library Editions: Advertising)

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