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£75.46

MACMILLAN Advertising and Democracy in the Mass Age

Name: Advertising and Democracy in the Mass Age
Brand: MACMILLAN
Price: 75.46 GBP
Availability: InStock

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Description

This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349216127
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 15 November 1991
Listed Since: 07 January 2016

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MACMILLAN Advertising and Democracy in the Mass Age

About as cheap as it gets. The only time it was cheaper was 1 month ago.

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