Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000) - Image 1

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MACMILLAN Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000)

Name: Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700-2000)
Brand: MACMILLAN
Price: 107.29 GBP
Availability: InStock

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Description

This bookexamines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 3031130464
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Company Histories
Domain: Amazon UK
Release Date: 15 December 2023
Listed Since: 19 November 2023

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MACMILLAN Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000)

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It has never been this cheap. We have no record of a lower price.

MACMILLAN Church Advertising, Public Relations and Marketing in Twentieth-Century America: Retailing Religion (Histories of the Sacred and Secular, 1700–2000)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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