Images, Issues and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political ... Studies in Political Communication) - Image 1

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Lexington Books Images, Issues and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political ... Studies in Political Communication)

Name: Images, Issues and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political ... Studies in Political Communication)
Brand: Lexington Books
Price: 76.43 GBP
Availability: InStock

Television

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Description

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

Product Specifications

Brand: Lexington Books
Format: hardcover
ASIN: 0739115456
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 11 October 2006
Listed Since: 10 December 2006

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Lexington Books Images, Issues and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political ... Studies in Political Communication)

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Lexington Books Images, Issues and Attacks: Television Advertising by Incumbents and Challengers in Presidential Elections (Lexington Studies in Political ... Studies in Political Communication)

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