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£165.85

Routledge How to Manage a Successful Press Conference

Name: How to Manage a Successful Press Conference
Brand: Routledge
Price: 165.85 GBP
Availability: InStock

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Description

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138463507
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 31 October 2017
Listed Since: 26 July 2017

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Routledge How to Manage a Successful Press Conference

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