How to Manage a Successful Press Conference - Image 1

Price loading...

Routledge How to Manage a Successful Press Conference

Name: How to Manage a Successful Press Conference
Brand: Routledge

Advertising

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Despite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the whole range of activities necessary for success, from the basics through to advanced issues such as managing press expectations across borders and cultures.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138463507
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 31 October 2017
Listed Since: 26 July 2017

Barcode

No barcode data available

Routledge How to Manage a Successful Press Conference

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

Public Relations and Communications: From Theory to Practice

How to Succeed in a PR Agency: Real Talk to Grow Your Career & Become Indispensable

Promoting and Marketing Events: Theory and Practice

Routledge Health and Medical Public Relations Book

Sport Public Relations and Communication (Routledge Sports Marketing Series)

Public Relations: Contemporary Issues and Techniques

Promoting and Marketing Events: Theory and Practice

Global Public Relations: Spanning Borders, Spanning Cultures

Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series)

Health and Medical Public Relations

A Handbook of Corporate Communication and Public Relations

Public Relations for Management Success (Routledge Library Editions: Management)

Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

A Practical Guide to Event Promotion

A Practical Guide to Event Promotion

Knowledge Management in the Digital Newsroom

Reputation Management: The Key to Successful Public Relations and Corporate Communication

Digital Communication Management: Theories and Practices for a Global and Volatile World

Communicating Projects: From Waterfall to Agile

Journalism in the Digital Age: Theory and practice for broadcast, print and online media

Routledge Positioning Theory and Strategic Communication Book

Managing Major Sports Events: Theory and Practice

Routledge Excellent Public Relations and Effective Organizations

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Routledge Communication Series)