CEO Branding: Theory and Practice - Image 1

£148.84

Routledge CEO Branding: Theory and Practice

Name: CEO Branding: Theory and Practice
Brand: Routledge
Price: 148.84 GBP
Availability: InStock

Call Centre Management

It has never been this cheap. We have no record of a lower price.

£149 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 64 days • 64 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 64 days • 1 price levels

Days at Price

Price Analysis

Most common price: £149 (64 days, 100.0%)

Price range: £149 - £149

Price levels: 1 different prices over 64 days

Description

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org About the Author Marc Fetscherin is an Associate Professor of International Business and Marketing at Rollins College, USA. Prior to his academic career, he was a consultant at McKinsey & Company and CEO of Bonfort SA, a small Swiss-based luxury goods company. He has published three edited books, multiple book chapters, and numerous journal articles. His most recent book is an edited collection on Consumer Brand Relationships, also published by Routledge. For more information, visit www.fetscherin.com.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138013714
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 07 July 2015
Listed Since: 25 December 2014

Barcode

No barcode data available

Routledge CEO Branding: Theory and Practice

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbuch Markenführung (Springer Reference Wirtschaft)

Corporate Sustainability Branding: Nachhaltigkeits- und stakeholderorientierte Profilierung von Unternehmensmarken (Schriftenreihe der HHL Leipzig Graduate School of Management)

Advances in Chinese Brand Management (Journal of Brand Management: Advanced Collections)

Edward Elgar Research Handbook on Luxury Branding - Business Book

Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands (Routledge Studies in Marketing)

Brands with Moxie: Eight Steps to a Winning Brand

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

Brand Psychology: The Art and Science of Building Strong Brands

Routledge Mapping Out Marketing - Navigation Lessons Book

Marketing Fundamentals for Future Professionals

Leadership, Character and Strategy: Exploring Diversity

Best Practice der Markenführung

Die Relevanz des Vertrauens für das identitätsbasierte Management globaler Marken: Ein interkultureller Vergleich zwischen Deutschland, Indien und Südafrika: 35 (Innovatives Markenmanagement, 35)

Markenliebe: Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells (Forschungsgruppe Konsum und Verhalten)

International Marketing and the Country of Origin Effect: The Global Impact of ‘Made in Italy’

Health Service Marketing Management in Africa

Cross-Functional Knowledge Management: The International Landscape (The Annals of Business Research)

Relevanz von Naming Rights für die identitätsbasierte Markenführung: Eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel ... (Innovatives Markenmanagement)

Handbuch Strategische Kommunikation: Grundlagen – Innovative Ansätze – Praktische Umsetzungen (Springer Reference Wirtschaft)

Initiatives by Subsidiaries of Multinational Corporations: An Empirical Study on the Influence of Subsidiary Role Context

Performance-Based Strategy: Tools and Techniques for Successful Decisions

Marketing Fundamentals for Future Professionals

Markendifferenzierung: Innovative Konzepte zur erfolgreichen Markenprofilierung

Cross-Functional Knowledge Management: The International Landscape (The Annals of Business Research)