£53.02

MACMILLAN Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

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£71.70 £38.57 £45.80 £53.03 £60.25 £67.48 £74.71 09 June 2024 07 November 2024 08 April 2025 06 September 2025 05 February 2026

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25 days 128 days · current 112 days 67 days 275 days 0 69 138 206 275 £42-48 £48-54 £54-60 £60-66 £66-72 Days at Price

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Price range: £42 - £72

Price levels: 5 price ranges over 607 days

Description

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
17 December 2014
Listed Since
28 June 2014

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