£128.96

Springer Strategy and Communication for Innovation Book

Name: Springer Strategy and Communication for Innovation Book
Brand: Springer
Price: 128.96 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

Explore the intersection of strategy and communication within the digital economy. This volume from Springer provides a state-of-the-art compendium designed for both startups and established corporations. By focusing on corporate ventures, the text offers up-to-date discussions that help readers understand how strategy and communication function from a startup perspective. Each chapter serves as a starting point for exchanging ideas and gaining new insights. You will find key lessons drawn from various entrepreneurial perspectives, including e-ventures, corporate ventures, and traditional ventures. This book is an essential resource for anyone interested in innovation management looking to understand how modern businesses navigate the complexities of the digital landscape.

Key Features

Provides a state-of-the-art compendium tailored for both startups and large corporations to improve innovation management.

Offers up-to-date discussions centered on the digital economy to help clarify strategy and communication needs.

Delivers insights from diverse entrepreneurial perspectives including e-ventures, corporate ventures, and traditional ventures.

Includes chapter-based starting points designed to facilitate the exchange of ideas and new business insights.

Focuses on corporate ventures to provide practical knowledge for navigating modern business environments.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319495402
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 15 March 2017
Listed Since: 12 October 2016

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Springer Strategy and Communication for Innovation Book

This is the most expensive it has ever been. Walk away.

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