£131.39

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Springer Strategy and Communication for Innovation: Integrative Perspectives on Innovation in the Digital Economy

Amazon

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Description

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
08 May 2018
Listed Since
08 May 2018

Barcode

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