PEARSON EDUCATION Business Communication Today: United States Edition

Product Description For one-semester/term courses in Business Communication and Business Writing in departments of Business, English, and Communications. This best-selling text brings all the pieces of business communication together to give students a realistic understanding of the fundamental concepts of business communication. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. With practical, realistic assignments, students learn the concepts behind effective communication while developing and refining their skills to compete more successfully in today's job market. From the Back Cover Learn to Write Business Messages Quickly and Easily with the Three-Step Process You will learn to write business messages quickly, easily, and effectively with the exclusive Bovee/Thill/Schatzman three-step process: planning, writing, and completing business messages. When you use a process, you move toward a particular result, and this text's three-step process helps you get better results than you would get with any other business communication textbook. Students and instructors alike will appreciate how this practical, three-step strategy provides a solid foundation for solving communication problems and creating well-crafted business messages. The three-step process is fully integrated throughout the book. It is introduced and explained in detail in chapters 4-6, just before the specific types of business messages are discussed. Then the three-step process is applied to short messages (letters, memos, and e-mail) in chapters 7-9, to reports and proposals in chapters 12-14, to speeches and oral presentations in chapters 15-16, and to employment messages in chapters 17-18. Planning AnalyzeStudy your purpose, lay out your writing schedule, and then profile your audience. AnalyzeStudy your purpose, lay out your writing schedule, and then profile your audience. AnalyzeStudy your purpose, lay out your writing schedule, and then profile your audience. Writing OrganizeDefine your main ideas, limit the scope, group your points, and choose the direct or indirect approach. ComposeControl your style through level of formality and conversational tone. Choose your words carefully so that you can create effective sentences and paragraphs. Completing ReviseEvaluate content and review readability, editing, and rewriting for clarity and conciseness. ProduceUse effective design elements and suitable delivery methods. ProofreadReview for errors in layout, spelling, and mechanics. This text provides dozens of superb examples of the finished product, including documents from such well-known companies as Krispy Kreme Doughnuts, Ace Hardware, Target, Office Depot, Petsmart, and Carnival Cruise Lines, to name just a few. Many documents are accompanied by a graphic describing how the three-step process is applied, and all include annotations in the margins that discuss precisely how to apply the principles presented in the text. Helping students master both process and product―that's just one of the reasons that Business Communication Today is the most successful business communication textbook published in the past 50 years.