Media/Impact: An Introduction to Mass Media - Image 1

£34.23

Cengage Learning Media/Impact: An Introduction to Mass Media

Name: Media/Impact: An Introduction to Mass Media
Brand: Cengage Learning
Price: 34.23 GBP
Availability: InStock

Film

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£34 today · all-time low £33 (Mar 2026) · usually the usual

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Description

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1133311385
Category: Books > Subjects > Arts & Photography > Film
Domain: Amazon UK
Release Date: 01 January 2014
Listed Since: 02 June 2012

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Cengage Learning Media/Impact: An Introduction to Mass Media

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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