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Cengage Learning Media Impact: An Introduction to Mass Media (Wadsworth Series in Mass Communication and Journalism: General Mass Communication)

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Description
From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.

Product Specifications
Brand
Cengage Learning
Format
paperback
ASIN
1111346364
Category
Books > Subjects > Business, Finance & Law > Management > Management Skills > Communication & Presentation
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
06 September 2010

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