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Cengage Learning Media Now: Understanding Media, Culture, and Technology (Mindtap Course List)

Name: Media Now: Understanding Media, Culture, and Technology (Mindtap Course List)
Brand: Cengage Learning
Price: 18.65 GBP
Availability: InStock

E-business

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Description

Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 1305950844
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 01 January 2017
Listed Since: 12 July 2016

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Cengage Learning Media Now: Understanding Media, Culture, and Technology (Mindtap Course List)

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