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£33.31

Cengage Learning Media/Impact: An Introduction to Mass Media

Name: Media/Impact: An Introduction to Mass Media
Brand: Cengage Learning
Price: 33.31 GBP
Availability: InStock

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Description

Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.

Product Specifications

Brand: Cengage Learning
Format: misc_supplies
ASIN: 0534217443
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 01 January 1980
Listed Since: 04 January 2007

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Cengage Learning Media/Impact: An Introduction to Mass Media

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