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WADSWORTH Media/Impact: An Introduction to Mass Media

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Description

Following an overview of mass communication theory and discussion of three themes that are emphasized throughout (media as business; media & technological change; media & political, social, and cultural institutions), this text explores each major medium and concludes with critical arguments about overall effects of media today as well as economic, social, cultural and political consequences of the media system on society and the world.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 1980
Listed Since
04 January 2007

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