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Jossey-Bass Entry Strategies for International Markets, 2nd, Revised and Expanded Edition

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Description

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Key Features

Entry Strategies for International Markets, 2nd, Revised and Expanded Edition

Product type: ABIS_BOOK

Brand: Jossey-Bass

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 October 1998
Listed Since
15 February 2007

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