Entry Strategies for International Markets, 2nd, Revised and Expanded Edition - Image 1

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Jossey-Bass Entry Strategies for International Markets, 2nd, Revised and Expanded Edition

Name: Entry Strategies for International Markets, 2nd, Revised and Expanded Edition
Brand: Jossey-Bass
Price: 28.67 GBP
Availability: InStock

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Description

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.

Key Features

Entry Strategies for International Markets, 2nd, Revised and Expanded Edition

Product type: ABIS_BOOK

Brand: Jossey-Bass

Product Specifications

Brand: Jossey-Bass
Format: paperback
ASIN: 0787945714
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 02 October 1998
Listed Since: 15 February 2007

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Jossey-Bass Entry Strategies for International Markets, 2nd, Revised and Expanded Edition

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