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£70 today · previous high £70 · all-time low £61

Kogan Page Persuasive Copywriting: Cut Through the Noise and Communicate With Impact

Amazon

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£70.11 £59.81 £62.06 £64.31 £66.55 £68.80 £71.05 25 July 2026 12 August 2026 31 August 2026 19 September 2026 08 October 2026
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Price range: £61 - £70

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Description
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.

Product Specifications
Brand
Kogan Page
Format
hardcover
ASIN
0749497734
Category
Books > Subjects > Business, Finance & Law > Reference & Education
Domain
Amazon UK
Release Date
03 January 2019
Listed Since
18 October 2018

Barcode

No barcode data available

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