£45.99

Routledge Content Is King - Writing and Editing Online

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Last 637 days • 637 data points (No recent data available)

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£47.90 £39.20 £41.10 £43.00 £44.89 £46.79 £48.69 23 May 2024 29 October 2024 06 April 2025 12 September 2025 18 February 2026

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73 days 73 days 47 days 88 days 322 days · current 34 days 0 81 161 242 322 £40 £43 £44 £45 £46 £48 Days at Price

Price Analysis

Most common price: £46 (322 days, 50.5%)

Price range: £40 - £48

Price levels: 6 different prices over 637 days

Description

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
05 April 2005
Listed Since
14 February 2007

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