Content Is King - Writing and Editing Online - Image 1

£50.34

Routledge Content Is King - Writing and Editing Online

Name: Content Is King - Writing and Editing Online
Brand: Routledge
Price: 50.34 GBP
Availability: InStock

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Pricier than usual. £4 more than the 30-day average — we'd wait.

£50 today · 30-day average £46 · all-time low £44

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Price range: £44 - £51

Price levels: 4 different prices over 85 days

Description

A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0750663170
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 05 April 2005
Listed Since: 14 February 2007

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Routledge Content Is King - Writing and Editing Online

Pricier than usual. £4 more than the 30-day average — we'd wait.

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