Strategic Content Marketing: Creating Effective Content in Practice - Image 1

£40.29

Routledge Strategic Content Marketing: Creating Effective Content in Practice

Name: Strategic Content Marketing: Creating Effective Content in Practice
Brand: Routledge
Price: 37.99 GBP
Availability: InStock

E-business

Price History & Forecast

Last 87 days • 87 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 87 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £40 (45 days, 51.7%)

Price range: £38 - £40

Price levels: 2 different prices over 87 days

Description

Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.

Key Features

New Store Stock

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032438487
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 08 January 2024
Listed Since: 01 April 2023

Barcode

No barcode data available

Routledge Strategic Content Marketing: Creating Effective Content in Practice

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Effectiveness of Social Media Communication: An Empirical Analysis of Key Performance Drivers

Fundamentals of Business Marketing Research (Foundation Series in Business Marketing)

The Art & Science of Marketing: Marketing for Marketing Managers

Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche: Eine empirische Analyse

The Rowman & Littlefield Handbook of Media Management and Business: 2 (Bloomsbury Handbooks)

Essentials of Modern Marketing: Inaugural Pakistan Edition

Creating a Successful Digital Presence: Objectives, Strategies and Tactics

Medienmanagement: Band 4: Gesellschaft - Medientechnik

Dictionary of Marketing Communications

Media and Digital Management (Foundations)

Europäische Öffentlichkeit und medialer Wandel: Eine transdisziplinäre Perspektive

Typologie und Analyse von Werbefiguren: Die Figur Herr Kaiser als Fallbeispiel

Digital Marketing: A Practical Approach

Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Promotional Marketing

Professional Content Management Systems: Handling Digital Media Assets

Knowledge Management and Industry 4.0: New Paradigms for Value Creation: 9 (Knowledge Management and Organizational Learning, 9)

Media Firms: Structures, Operations, and Performance

Thrive! The Creative's Guidebook to Professional Tenacity

Strategic Communication: Public relations at work

Total E-mail Marketing: Maximizing Your Results from Integrated E-Marketing

Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015 (Springer Proceedings in Business and Economics)

Career Opportunities in Journalism (Career Opportunities In...)

Digital Sub-Editing and Design (Focal Journalism)