£58.52

Wiley The PDMA ToolBook 2 for New Product Development: 1 (Product Development and Management ToolBooks)

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Description

This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
28 October 2004
Listed Since
29 January 2007

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No barcode data available

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