Pioneers in Marketing: A Collection of Biographical Essays: 51 (Routledge Advances in Management and Business Studies) - Image 1

£161.56

Routledge Pioneers in Marketing: A Collection of Biographical Essays: 51 (Routledge Advances in Management and Business Studies)

Name: Pioneers in Marketing: A Collection of Biographical Essays: 51 (Routledge Advances in Management and Business Studies)
Brand: Routledge
Price: 161.56 GBP
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Description

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415891930
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 February 2012
Listed Since: 27 October 2010

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Routledge Pioneers in Marketing: A Collection of Biographical Essays: 51 (Routledge Advances in Management and Business Studies)

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