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Routledge Consumer Vulnerability: Conditions, contexts and characteristics (Routledge Studies in Critical Marketing)

Name: Consumer Vulnerability: Conditions, contexts and characteristics (Routledge Studies in Critical Marketing)
Brand: Routledge

Anthropology & Sociology

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Description

Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415858585
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 21 August 2015
Listed Since: 02 January 2015

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Routledge Consumer Vulnerability: Conditions, contexts and characteristics (Routledge Studies in Critical Marketing)

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