£149.56

Routledge Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29 (Routledge Advances in Management and Business Studies)

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Description

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 May 2005
Listed Since
05 February 2007

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