Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29 (Routledge Advances in Management and Business Studies) - Image 1

£148.99

Routledge Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29 (Routledge Advances in Management and Business Studies)

Name: Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29 (Routledge Advances in Management and Business Studies)
Brand: Routledge
Price: 140.4 GBP
Availability: InStock

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Description

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 041534994X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 03 May 2005
Listed Since: 05 February 2007

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Routledge Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods: 29 (Routledge Advances in Management and Business Studies)

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