£69.19

Wiley Management Mistakes and Successes: 25th Anniversary Edition

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Description

Hartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. By focusing on the mistakes and successes, this book helps business professionals learn how to become great business leaders.

Product Specifications

Brand
Wiley
Format
Paperback
Domain
Amazon UK
Release Date
15 October 2010
Listed Since
01 April 2009

Barcode

No barcode data available

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