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Routledge Management of Intangibles - Routledge Advances Business Studies

Amazon

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Description

This comprehensive volume from Routledge examines intangible assets and knowledge management as critical drivers of organisational strategy and competitive advantage. Covering essential topics including research and development, knowledge creation, corporate identity, and marketing expenditures, the book provides an integrated approach to understanding how intangibles contribute to strategic positioning in modern business. Ideal for finance, marketing, and strategy professionals seeking to evaluate and optimise their organisation's most valuable but often overlooked assets, this work delivers practical insights into managing the nebulous yet vital aspects that distinguish successful companies today.

Key Features

The Management of Intangibles volume 16 focuses on knowledge management and intangible resource evaluation for competitive organisational advantage.

Routledge Advances in Management and Business Studies series positions this work within established academic discourse on strategic management.

Used book in good condition provides access to comprehensive coverage of intangible assets at an economical price point.

Integrated approach addresses R&D, knowledge creation, corporate identity, and marketing expenditures as interconnected strategic factors.

Essential reading for finance, marketing, and strategy professionals developing intangible asset management frameworks.

Practical resource for evaluating how intangibles contribute to long-term organisational performance and positioning.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 November 2002
Listed Since
09 February 2007

Barcode

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