£131.84

Routledge The Management of Intangibles - Business Book

Name: Routledge The Management of Intangibles - Business Book
Brand: Routledge
Price: 131.87 GBP
Availability: InStock

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Description

Understand the growing importance of intangibles and knowledge management in today's business world. This volume from the Routledge Advances in Management and Business Studies series explores how nebulous yet vital assets drive strategic positioning in modern organizations. As finance, marketing, and strategy evolve, understanding assets like R&D, knowledge creation, corporate identity, and advertising expenditures becomes necessary. This book provides an original and integrated approach to managing these intangible resources. It offers an evaluation of how these assets contribute to the establishment and success of a company. This is a key resource for professionals and students looking to master the complex elements that define a company's value in a competitive market.

Key Features

Used book in good condition, making it a cost-effective choice for students and professionals.

Covers essential topics including R&D, knowledge creation, and corporate identity.

Part of the Routledge Advances in Management and Business Studies series for academic depth.

Explores the impact of marketing and advertising expenditures on strategic positioning.

Provides an integrated approach to managing intangible resources within an organization.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415224934
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 November 2002
Listed Since: 09 February 2007

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Routledge The Management of Intangibles - Business Book

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