£105.00

Oxford University Press Intangible Assets (Oxford Management Readers): Values, Measures, and Risks

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Description

Wealth and growth in today's economies are driven primarily by intangible assets. Physical and financial assets are rapidly becoming commodities, yielding at best a competitive return on investment. Abnormal profits, dominant market position and even temporary monopolies are most effectively achieved by the sound deployment of intangible assets. The aim of this book is to bring together the best research and thinking in this exciting and rapidly emerging area.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 April 2003
Listed Since
06 February 2007

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