Retail Marketing Management: Principles & Practice - Image 1

£34.20

PEARSON EDUCATION Retail Marketing Management: Principles & Practice

Name: Retail Marketing Management: Principles & Practice
Brand: PEARSON EDUCATION
Price: 34.2 GBP
Availability: InStock

Retail

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£34 today · all-time low £34 (Apr 2026) · usually £34

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days • 68 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 68 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £34 (34 days, 50.0%)

Price range: £34 - £36

Price levels: 3 different prices over 68 days

Description

‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications. The writing style is easy to follow, and the text is supported by diagrams and case studies which enhance understanding and learning. I would recommend this book to anyone who wants to learn more about the retail business.’ Nicole Dunlop, Course Director, London College of Fashion, UK Retail Marketing offers a contemporary approach that combines retail marketing theory, current retail management practice and international examples. It begins by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding and ethics. The authors and expert contributors take an integrated approach to explaining the process of internationalisation, and the inclusion of international examples reinforces this approach. The book is ideal for undergraduate and postgraduate students taking courses in retailing, as well as those studying for marketing and business degrees where retail marketing is a core module. The blend of retail theory, practice and live examples will also be of interest to practitioners in retailing and related industries. Key features Case studies and seminar discussion questions in every chapter Chapters and vignettes by expert contributors with a combination of academic and industry experience Retail practitioner cases which emphasise practical aspects as well as key theories in retail marketing New models that help to visualise interactions between marketing environments, retail marketing management decisions, and shopper behaviour Related online materials, including powerpoint slides About the authors Helen Goworek lectures in the School of Management at the University of Leicester, where she teaches postgraduate modules in marketing, including ‘B2B Marketing and Supply Chain Management’. She is the author of two previous books about the fashion business, in addition to journal articles focusing on fashion buying and sustainability. Dr Peter McGoldrick has held four professorial posts in retailing, and is currently at the University of Manchester, UK. He has published several books and over 150 research papers and articles, which have appeared in the Journal of Retailing and Harvard Business Review, among others. Best Paper awards include those at the World Marketing Congress and the 2014 Academy of Marketing Science.

Key Features

Retail Marketing Management: Principles & Practice: Principles and Practice

Product type: ABIS BOOK

Brand: Pearson

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273758748
Category: Books > Subjects > Business, Finance & Law > Management > Distribution > Retail
Domain: Amazon UK
Release Date: 16 July 2015
Listed Since: 28 January 2015

Barcode

No barcode data available

PEARSON EDUCATION Retail Marketing Management: Principles & Practice

About as cheap as it gets. The only time it was cheaper was 3 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Retailing Management ISE

Retail Marketing Management: The 5 Es of Retailing

Retailing Management

Economics of Retailing and Distribution

Marketing

Retail Marketing

Advances in Advertising Research (Vol. XI): Designing and Communicating Experience (European Advertising Academy)

Retail Business: Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On ... Lush, Otto Group, Sport Scheck, Takko

Branchenübergreifende Analyse des Aufbaus einer starken Retail Brand: Verhaltenswissenschaftliche Analyse in fünf Einzelhandelsbranchen unter ... Retailing and International Marketing)

The Future of U.S. Retailing: An Agenda for the 21st Century

Global Strategies in Retailing: Asian and European Experiences

Retail Change: Contemporary Issues

Advances in National Brand and Private Label Marketing: Seventh International Conference, 2020 (Springer Proceedings in Business and Economics)

Retail Marketing

Markterfolg im Mobile Commerce: Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten (Schriftenreihe der HHL Leipzig Graduate School of Management)

Principles of Retailing

Principles of Retailing

Retail and Channel Marketing

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

The Routledge Companion to the History of Retailing (Routledge Companions in Business, Management and Marketing)

Retail and Marketing Channels (RLE Retailing and Distribution): Economic and Marketing Perspectives on Producer-distributor Relationships (Routledge Library Editions: Retailing and Distribution)

The Retailing Reader

Retailing: Environment and Operations

Retail Product Management: Buying and merchandising