£64.84

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£65 today · previous high £65 · all-time low £64

Deutscher Universitätsverlag Markterfolg im Mobile Commerce: Faktoren der Adoption und Akzeptanz von M-Commerce-Diensten (Schriftenreihe der HHL Leipzig Graduate School of Management)

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Price History & Forecast

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Last 62 days · 62 data points (no recent data)

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£64.84 £64.16 £64.31 £64.46 £64.60 £64.75 £64.90 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Price Distribution

Price distribution over 62 days • 2 price levels

Days at Price
Current Price
29 days 33 days · current 0 8 17 25 33 £64 £65 Days at Price

Price Analysis

Most common price: £65 (33 days, 53.2%)

Price range: £64 - £65

Price levels: 2 different prices over 62 days

Description

Im Zuge der Konvergenz der Informations- und Telekommunikationstechnologien sind viele innovative Dienste entstanden. Mobile-Commerce-Dienste wie Videotelefonie, mobile Gaming oder Handy-TV bilden einen großen und lukrativen Wachstumsmarkt. Wichtig für den Erfolg am Markt sind die schnelle Diffusion und die intensive Nutzung durch die Konsumenten. Auf der Basis einer empirischen Untersuchung analysiert Stefan Wriggers die für den Markterfolg von M-Commerce-Diensten kritischen Faktoren. Er setzt sich mit der vielschichtigen Konsummotivation der Nachfrager auseinander, ermittelt die Gründe für die frühzeitige Adoption und hohe Akzeptanz der Services, profiliert Early Adopter und Heavy User als wichtige Zielgruppen des Marketings und führt eine Marktsegmentierung durch. Abschließend zeigt er, wie der Markt für M-Commerce-Dienste segmentspezifisch zu bearbeiten ist, um das große Marktpotenzial zu nutzen.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 February 2006
Listed Since
10 July 2008

Barcode

No barcode data available

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