£40.58

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£41 today · all-time low £40 (Aug 2026) · usually the usual

Cengage Learning Consumer Behaviour

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Price History & Forecast

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Last 55 days · 55 data points (no recent data)

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£40.73 £39.53 £39.79 £40.05 £40.32 £40.58 £40.84 26 July 2026 08 August 2026 22 August 2026 04 September 2026 18 September 2026
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Price distribution over 55 days • 2 price levels

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48 days 7 days · current 0 12 24 36 48 £40 £41 Days at Price

Price Analysis

Most common price: £40 (48 days, 87.3%)

Price range: £40 - £41

Price levels: 2 different prices over 55 days

Description

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers. Examine 'Marketing Implications' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
13 October 2020
Listed Since
07 August 2020

Barcode

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