Developing New Functional Food and Nutraceutical Products - Image 1

£94.89

Academic Press Developing New Functional Food and Nutraceutical Products

Name: Developing New Functional Food and Nutraceutical Products
Brand: Academic Press
Price: 94.89 GBP
Availability: InStock

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Description

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. Examines key considerations in product development Provides a streamlined approach for product development Addresses manufacturing and quality control challenges Includes key lessons for a successful product launch and effective marketing

Product Specifications

Brand: Academic Press
Format: hardcover
ASIN: 0128027800
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 29 September 2016
Listed Since: 18 May 2016

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Academic Press Developing New Functional Food and Nutraceutical Products

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