Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition) - Image 1

£152.29

Woodhead Publishing Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Name: Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition)
Brand: Woodhead Publishing
Price: 152.29 GBP
Availability: InStock

Market Research

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Description

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Product Specifications

Brand: Woodhead Publishing
Format: hardcover
ASIN: 0081020899
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 08 January 2018
Listed Since: 29 March 2017

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Woodhead Publishing Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition)

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