Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition) - Image 1

£154.76

Woodhead Publishing Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Name: Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition)
Brand: Woodhead Publishing
Price: 154.76 GBP
Availability: InStock

Market Research

This is the usual price. Wait for it to drop, or tell us your number.

£155 today · usual range £117–£155 · best ever £117

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days · 90 data points

Historical

Generating forecast…

Price Distribution

Price distribution over 90 days • 4 price levels

Days at Price

Current Price

Price Analysis

Most common price: £155 (57 days, 63.3%)

Price range: £117 - £155

Price levels: 4 different prices over 90 days

Description

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Product Specifications

Brand: Woodhead Publishing
Format: hardcover
ASIN: 0081020899
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 08 January 2018
Listed Since: 29 March 2017

Barcode

No barcode data available

Woodhead Publishing Methods in Consumer Research, Volume 1: New Approaches to Classic Methods (Woodhead Publishing Series in Food Science, Technology and Nutrition)

This is the usual price. Wait for it to drop, or tell us your number.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Case Studies in the Traditional Food Sector: A volume in the Consumer Science and Strategic Marketing series (Woodhead Publishing Series in Consumer Science and Strategic Marketing)

Concept Research in Food Product Design and Development

Individual Differences in Sensory and Consumer Science: Experimentation, Analysis and Interpretation (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Food Product Development: Maximising Success (Woodhead Publishing Series in Food Science, Technology and Nutrition)

The Psychology of Food Marketing and Overeating (Current Issues in Social Psychology)

Breakthrough Food Product Innovation Through Emotions Research

Food Marketing and Selling Healthy Lifestyles with Science: Transhistorical Perspectives (Critical Food Studies)

Statistics for Sensory and Consumer Science

Advances in Food and Beverage Labelling - Woodhead Publishing

Developing New Food Products for a Changing Marketplace

Food for the Aging Population (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Food Product Development: From Concept to the Marketplace

Consumer trends and new product opportunities in the food sector

Food Process Engineering Principles and Data

Routledge Handbook of Consumer Psychology - Academic Text

Food Law: European, Domestic and International Frameworks

Consumer Behavior: Science and Practice, International Edition

Handbook of Research Methods in Consumer Psychology

Sensory Evaluation Practices

Qualitative Marketing Research: Understanding Consumer Behaviour

Global Legislation for Food Contact Materials: Processing, Storage and Packaging (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Research Methods in Digital Food Studies

Marketing fuer Handelsmarken: Leitfaden fuer erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel