£38.22

Wiley - A Master Class in Brand Planning: Stephen King Works

Illustrations

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£38 today · all-time low £37 (Aug 2026) · usually £38

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Description

Unlock the potential of classic advertising wisdom with this collection of Stephen King's most significant writings. Originally published as 'The King Papers' in 1988, these selected works offer a rare look into brand planning strategies that remain relevant in today's communications environment. This book features 20-25 of King's most important articles. To bridge the gap between historical context and modern application, each piece is introduced by a respected industry practitioner. These experts explain how the original ideas apply to the current marketing landscape, making this an essential resource for professionals looking to understand the foundations of effective brand strategy. Whether you are a student of marketing or a seasoned advertising professional, this volume serves as a guide to timeless principles. It transforms once-hidden insights into a structured learning experience, helping you connect classic thought to contemporary business challenges.

Key Features

Includes 20-25 of the most important articles written by Stephen King between 1967 and 1985.

Expert commentary provided by respected practitioners for every article to explain modern relevance.

New and mint condition book to ensure a high-quality reading experience for collectors and professionals.

Fast shipping with same day dispatch for all orders received before 12 noon.

Reliable service featuring guaranteed packaging to protect your book during transit.

Worry-free shopping with a no quibbles returns policy.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
26 October 2007
Listed Since
12 March 2007

Barcode

No barcode data available

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