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£130.00

Sage Publishing Sage Relationship Marketing - Consumer Experience Approach

Name: Sage Relationship Marketing - Consumer Experience Approach
Brand: Sage Publishing
Price: 130.0 GBP
Availability: InStock

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Description

Explore the complex bond between markets and consumers with Relationship Marketing: A Consumer Experience Approach from the SAGE Advanced Marketing Series. This text moves beyond simple service exchanges to examine the transactions of feeling, meaning, and experience that define modern consumerism. By focusing on the consumer perspective, the authors investigate how relationship marketing functions in a contemporary context. The book uses diverse real-world examples to illustrate these concepts, ranging from the experiences of football club supporters and gap year travelers to text messaging behavior and library usage. This approach provides a deep look at how consumers perceive and interact with brands in their daily lives.

Key Features

Part of the SAGE Advanced Marketing Series for specialized academic study.

Focuses on the consumer perspective to interpret the complex relationship between markets and consumers.

Explores modern factors of relationship marketing through various contemporary contexts.

Includes diverse case studies such as football club supporters and gap year travel experiences.

Analyzes specific consumer behaviors including text messaging and library usage.

Product Specifications

Brand: Sage Publishing
Format: hardcover
ASIN: 1412931215
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 20 April 2010
Listed Since: 23 May 2008

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Sage Publishing Sage Relationship Marketing - Consumer Experience Approach

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