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£150.01
Routledge Transforming Relationship Marketing - Digital Age Strategies
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Most common price: £150 (80 days, 92.0%)
Price range: £138 - £150
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Description
Key Features
Explores key principles of relationship marketing and online relationship marketing strategies in contemporary business.
Examines the relationship continuum and foundational concepts essential to understanding modern relationship marketing.
Addresses organisational restructuring requirements for successful relationship marketing in digital contexts.
Identifies drivers and scope of relationship marketing initiatives within e-commerce and digital environments.
Published by Routledge as part of the Advances in Management and Business Studies series.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0367548178
- Domain
- Amazon UK
- Release Date
- 30 October 2020
- Listed Since
- 07 May 2020
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