£18.71

Routledge Transforming Relationship Marketing - Business Book

Name: Routledge Transforming Relationship Marketing - Business Book
Brand: Routledge
Price: 137.45 GBP
Availability: InStock

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Description

Master the art of long-term customer retention with Transforming Relationship Marketing: Strategies and Business Models in the Digital Age. Published by Routledge, this book provides a deep look into how businesses build and maintain lasting connections through value creation and delivery. Readers will explore the fundamental principles of relationship marketing alongside the specific mechanics of online relationship marketing. The text is organized into three essential areas: understanding the relationship marketing continuum, identifying the drivers and scope of these strategies, and learning how organizations must restructure to succeed in a digital environment. Whether you are studying management or practicing e-commerce, this book addresses the real-world opportunities and challenges found when implementing modern marketing models. It is a vital resource for understanding how to navigate the changing landscape of business relationships in the digital age.

Key Features

Learn the core principles of relationship marketing and how to use value creation to maintain long-term customer connections.

Explore the specific mechanics of online relationship marketing to adapt your business strategies for the digital era.

Gain insights into the relationship marketing continuum to understand the full scope of customer engagement.

Identify the key drivers and scope of relationship marketing to better direct your organizational resources.

Discover how to restructure organizations effectively to support successful marketing models in a digital context.

Analyze the practical opportunities and challenges involved in implementing new relationship marketing strategies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0367548178
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 October 2020
Listed Since: 07 May 2020

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Routledge Transforming Relationship Marketing - Business Book

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