£134.00

Sage Publications Focus Groups in Social Research Book

Name: Sage Publications Focus Groups in Social Research Book
Brand: Sage Publications
Price: 134.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Navigate the complexities of qualitative research with Focus Groups in Social Research, part of the Introducing Qualitative Methods series by Sage Publications. This essential text addresses the growing gap between commercial market research and social research practices, providing much-needed clarity for academic professionals and students. This book guides you through the practical requirements of conducting effective focus groups. You will learn to identify which social research issues are most and least suitable for this method, determine optimum group size and composition, and master the design of focusing exercises. The authors provide practical guidance on facilitation and appropriate analysis techniques to ensure your data is robust. Drawing from extensive research experience, the authors include real-world examples and exercises for further study. Whether you are designing a new study or refining your existing methodology, this book provides the foundational knowledge required to manage the three main components of focus group research effectively.

Key Features

Identifies specific social research issues that are most and least suitable for focus group methodologies.

Provides guidance on determining the optimum group size and participant composition for your study.

Offers practical instructions on designing focusing exercises, facilitation techniques, and data analysis.

Includes real-world examples drawn from the authors' own professional focus group research experience.

Contains practical exercises designed to support further study and skill development for researchers.

Addresses the specific needs of social researchers to distinguish practice from commercial market research.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0761957421
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 16 November 2000
Listed Since: 05 February 2007

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Sage Publications Focus Groups in Social Research Book

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