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Sage Publishing Focus Groups in Social Research - Qualitative Methods Guide

Name: Focus Groups in Social Research - Qualitative Methods Guide
Brand: Sage Publishing
Price: 134.0 GBP
Availability: InStock

Anthropology & Sociology

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Description

Focus Groups in Social Research, part of the Introducing Qualitative Methods series published by SAGE Publications Ltd, provides social researchers with essential guidance on conducting effective focus group studies. This comprehensive guide addresses the divergence between social research and commercial market research practices, offering practical insight into when focus groups are most suitable for research objectives and when alternative methods may be preferable. The book covers optimum group size and composition strategies, designing focusing exercises that yield meaningful data, facilitation techniques that encourage authentic participant engagement, and analytical approaches tailored to social research contexts. Drawing on the authors' extensive focus group research experience, the text combines theoretical foundations with real-world examples and practical exercises for further study. Researchers will benefit from the structured exploration of composition, dynamics, and analysis methods that form the three main components of successful focus group research in social science contexts.

Key Features

Focus Groups in Social Research examines when focus group methodology is most and least suitable for different social research questions and objectives.

The book provides practical guidance on determining optimum group size and composition to ensure rich data collection and meaningful participant interaction.

SAGE Publications' text includes exercises for further study alongside real examples drawn from the authors' own focus group research experience.

The guide covers facilitation techniques and appropriate analytical methods specifically designed for social researchers rather than commercial market researchers.

Part of the Introducing Qualitative Methods series, this resource addresses the three main components of composition, dynamics, and analysis in focus group research.

Product Specifications

Brand: Sage Publishing
Format: hardcover
ASIN: 0761957421
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 16 November 2000
Listed Since: 05 February 2007

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It has never been this cheap. We have no record of a lower price.

Sage Publishing Focus Groups in Social Research - Qualitative Methods Guide

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Price Analysis

Description

Key Features

Product Specifications

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