Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit) - Image 1

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Sage Publishing Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)

Name: Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)
Brand: Sage Publishing
Price: 18.51 GBP
Availability: InStock

Psychology & Psychiatry

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Description

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 0761908161
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 10 September 1997
Listed Since: 09 October 2006

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

Sage Publishing Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)

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About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

Sage Publishing Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)

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Price Analysis

Description

Product Specifications

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