Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit) - Image 1

£46.11

Sage Publications Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)

Name: Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)
Brand: Sage Publications
Price: 53.58 GBP
Availability: InStock

Psychology & Psychiatry

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Description

Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761908161
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 10 September 1997
Listed Since: 09 October 2006

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Sage Publications Analyzing and Reporting Focus Group Results: 6 (Focus Group Kit)

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