Focus Groups: Theory and Practice: 20 (Applied Social Research Methods) - Image 1

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Sage Publications Focus Groups: Theory and Practice: 20 (Applied Social Research Methods)

Name: Focus Groups: Theory and Practice: 20 (Applied Social Research Methods)
Brand: Sage Publications
Price: 57.4 GBP
Availability: InStock

Medical, Legal & Social Sciences

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Description

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.

Key Features

Focus Groups: Theory And Practice: 20 Applied Social Research Methods

Product Type: Abis Book

Brand: Sage Publications

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1452270988
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences
Domain: Amazon UK
Release Date: 20 March 2014
Listed Since: 19 September 2013

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Sage Publications Focus Groups: Theory and Practice: 20 (Applied Social Research Methods)

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