The Focus Group Guidebook: 1 (Focus Group Kit) - Image 1

£46.83

Sage Publications The Focus Group Guidebook: 1 (Focus Group Kit)

Name: The Focus Group Guidebook: 1 (Focus Group Kit)
Brand: Sage Publications
Price: 53.87 GBP
Availability: InStock

Anthropology & Sociology

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Description

Providing a general introduction to focus group research, The Focus Group Guidebook includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. Author David L. Morgan also extensively provides the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as manager or clients who will be using focus groups.

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Used Book in Good Condition

Product Specifications

Brand: Sage Publications
Format: Paperback
ASIN: 0761908188
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 10 September 1997
Listed Since: 09 October 2006

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Sage Publications The Focus Group Guidebook: 1 (Focus Group Kit)

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