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£111.63

CRC Press Focus Groups: Supporting Effective Product Development

Name: Focus Groups: Supporting Effective Product Development
Brand: CRC Press
Price: 111.63 GBP
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Description

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited. While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

Product Specifications

Brand: CRC Press
Format: paperback
ASIN: 0415262089
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial
Domain: Amazon UK
Release Date: 14 November 2002
Listed Since: 05 February 2007

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CRC Press Focus Groups: Supporting Effective Product Development

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