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Sage Publishing Sage Focus Group Research - Social Research Methods Book

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Description

Explore the practical applications of focus groups with this essential text from Sage Publishing. Part of the SAGE Benchmarks in Social Research Methods series, this book explains how focus groups serve as a legitimate research method to determine attitudes, experiences, perceptions, and knowledge. Focus groups provide unique insights and the voicing of attitudes that are not easily obtained through other qualitative data collection forms. The text covers a wide spectrum of interest across virtually all disciplines. Whether studying consumer preferences or complex social topics, this guide helps researchers understand how to apply this widely accepted method to various fields of endeavor.

Key Features

This Sage Publishing book provides a guide to focus groups as a legitimate research method for determining attitudes and knowledge.

Part of the SAGE Benchmarks in Social Research Methods series, making it a standard reference for qualitative data collection.

The text explains how to capture insights and perceptions that are not readily attainable from other qualitative forms of data.

Designed to support researchers across a wide spectrum of disciplines and various fields of endeavor.

Product Specifications

Format
hardcover
Pack Size
4 items
Domain
Amazon UK
Release Date
21 September 2012
Listed Since
15 February 2012

Barcode

No barcode data available

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