Focus Group Research (SAGE Benchmarks in Social Research Methods) - Image 1

£247.00

Sage Publications Focus Group Research (SAGE Benchmarks in Social Research Methods)

Name: Focus Group Research (SAGE Benchmarks in Social Research Methods)
Brand: Sage Publications
Price: 247.0 GBP
Availability: InStock

Education

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Description

Focus groups are a popular, widely accepted, and legitimate research method to determine attitudes, experiences, perceptions, and knowledge on a wide range of topics in many fields of endeavour. For example, studies have been conducted to examine participants′ favourite pizza toppings, their quality of life following hip replacement surgery and how they feel about human cloning. Focus groups lead to the voicing of attitudes and insights not readily attainable from other qualitative forms of data collection. The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Prof. Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.

Product Specifications

Brand: Sage Publications
Format: hardcover
Pack Size: 4 items
ASIN: 0857025678
Category: Books > Subjects > Reference > Other Reference By Subject > Education
Domain: Amazon UK
Release Date: 21 September 2012
Listed Since: 15 February 2012

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Sage Publications Focus Group Research (SAGE Benchmarks in Social Research Methods)

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