£136.81

Routledge Time and Media Markets (Routledge Communication Series)

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Description

Explore the complex relationship between time and the media industry in this edited collection from the Routledge Communication Series. This volume provides a deep look at how media sectors view time and how they make significant business and economic decisions based on temporal considerations. Featuring contributions from an international set of authors, the book analyzes how time constraints and competition function between different media types. Readers will gain insights into the quantity and quality of time spent during media consumption, as well as the methods used for audience and readership time valuation, costing, and pricing. This collection also addresses the emergence of new media businesses that center around individual time management. From philosophical perspectives to practical economic applications, this text serves as a comprehensive resource for understanding how time shapes the modern media landscape and drives industry evolution.

Key Features

International perspectives from a diverse set of authors analyzing global media trends and time constraints.

Detailed examination of how media industries make economic and business decisions based on time considerations.

Analysis of media consumption patterns, including the quantity and quality of time spent by audiences.

In-depth study of audience and readership time valuation, costing, and pricing models.

Exploration of new media business models that focus on individual time management.

A philosophical look at the role of time within the broader media industry framework.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 July 2002
Listed Since
16 February 2007

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