£131.87

Routledge - The Chinese Transformation of Corporate Culture

Name: Routledge - The Chinese Transformation of Corporate Culture
Brand: Routledge
Price: 131.87 GBP
Availability: InStock

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Description

Explore the evolving landscape of business practices in China with this insightful study from the Routledge Contemporary China Series. As Chinese policymakers and corporate leaders place more importance on the concept of corporate culture, this book provides a necessary look into the political, social, and economic drivers behind this shift. Readers will gain access to detailed case studies involving major corporations such as Huawei, Haier, and Mengniu. These examples illustrate how large-scale organizations attempt to transform their internal cultures and how they position themselves to meet the Chinese government's standards for "positive" corporate culture. Hawes examines the way foreign concepts of corporate culture are adapted and integrated within the unique Chinese economic environment. This text is an essential resource for those studying international business, accounting, and the changing social dynamics of the Chinese marketplace.

Key Features

Analyzes the political, social, and economic factors driving the current interest in corporate culture within China.

Includes detailed case studies of major corporations like Huawei, Haier, and Mengniu to show real-world applications.

Examines how large companies adapt their internal cultures to meet government interpretations of positive business practices.

Part of the Routledge Contemporary China Series, providing academic depth and reliable research.

Provides insight into how foreign business concepts are transformed and applied in the Chinese corporate sector.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415697069
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 28 May 2012
Listed Since: 18 July 2011

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Routledge - The Chinese Transformation of Corporate Culture

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