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£76.42
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Routledge Strategic Planning for Public Relations - 7th Edition
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Most common price: £77 (26 days, 92.9%)
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Description
Key Features
The seventh edition by Routledge provides step-by-step guidance on how to plan and implement strategic communications campaigns.
Authors Deborah Silverman and Ronald Smith use their professional and instructional experience to lead students through the planning process.
New Ethics Minutes scenarios are integrated into each step to provide practical professional guidance.
This edition includes a new research step to strengthen the foundation of communication planning.
Students can learn from a mix of diverse current cases and classic case studies that remain relevant over time.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1032391162
- Domain
- Amazon UK
- Release Date
- 14 March 2024
- Listed Since
- 26 August 2023
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